Job Details

Social Media Specialist

Location TORONTO, Ontario, Canada
Category Marketing
Job Opened February 18th, 2021
Education Associate's Degree/College Diploma
Job Number 210000GE
Job Type Full-Time
Remote Yes

job description

Position Overview

Want to help us transform the retail industry? The ideal candidate has a strong social media strategy background, with in-house brand or agency experience. As Social Media Specialist, you will support and execute social media channel strategies designed to increase follower base, engagement and sales across multiple platforms. This role will be based in Toronto and will report to the Manager, Social Media.

Your Background

You are a digital native with experience managing social media channels for fashion and/or retail brands. You have strong communication skills and insight into social media trends and insights. You always build trust and strong relationships through collaboration and flawless execution with internal and external partners.

Your Responsibilities

  • Executing channel strategies for platforms including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, Snapchat, Spotify, LinkedIn and new and emerging platforms

  • Assist in execution of ambassador + influencer program including management, gifting, reporting & optimization 

  • Manage social media content calendar from priorities to execution, including collaboration with the content team on concepts and impactful influencer programs

  • Engage with the community across all channels

  • Ideate, write, edit and/or create captions for approved content, distribute content on appropriate platforms and measure the results of social marketing activity

  • Develop channel reports with strong analysis and recommendations including weekly, monthly and ad hoc reporting as required

  • Inspire and educate the organization with through thought-leadership on social and digital trends 

  • Support event team with digital event integration and other duties as required

  • Support budget tracking and invoice management 

  • Partner with customer care team to develop and maintain brand voice to drive positive engagement and mitigate customer issues through the appropriate forums and process 

  • Partner with merchant, marketing and store teams to ensure social media execution aligns to key business priorities and opportunities 

  • Proactive and reactive social listening and tracking against general brand health, competitor activity and other key topics 

  • Actively practice and evangelize customer-centric thinking


Your Experience

  • 2-3 years experience in social media marketing for an agency or in-house team

  • Proven experience in creating exceptional social media content, including writing captions

  • Proven experience using data and metrics to measure impact and optimize plans 

  • Experience and understanding in working with corporate/legal to adhere to and create guidelines for social media, contest rules and regulations and contracts  

  • You thrive in a small team environment and play well with others

  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once

  • Exceptional presentation skills with the ability to clearly and articulately explain your rationale

  • You enjoy working in a fast-paced and ever-changing environment

  • You are an excellent storyteller and communicator

  • You exude enthusiasm and a can-do attitude

  • Fluency in digital and social, tech, and content trends across platforms

  • Passionate about transforming retail

  • Great taste and up to speed with relevant trends within the industry

  • Experience with Social Media management tools such as Sprout Social, Bambu, HYPR, Curalate, Omniture and Platform analytics an asset

  • Proficient with Adobe Photoshop, Excel, Word and PowerPoint 

  • Ability to work a flexible schedule, which includes weekends and holidays for posting / community management (as needed)


Thank you for your interest with HBC. We look forward to reviewing your application.


Thank you for your interest with HBC. We look forward to reviewing your application.


HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.