Job Details

Copy Manager

Location TORONTO, Ontario, Canada
Category Marketing
Job Opened April 7th, 2021
Education Associate's Degree/College Diploma
Job Number 210001FE
Job Type Full-Time
Remote No

job description

The Copy Manager collaborates with creative directors, content strategists, art directors, graphic designers and integrated marketing planners to deliver compelling content that meets business and marketing objectives while driving the brand forward. The successful candidate will manage a team of copywriters and be responsible for championing brand tone, voice and expression. The Copy Manager will oversee the assignment of stories and guide writers through the creation process, from brief to conception, development and execution. A strong understanding of digital best practices is required to lead change and elevate cross-channel storytelling.


Your Responsibilities

  • Lead creative storytelling, cross-channel communication plans, brand-building initiatives and editorial pitches

  • Guide brand tone and voice across all platforms, including email, site, paid digital, print, social media and in-store marketing

  • Collaborate with cross-channel stakeholders to create a consistent tone framework across all consumer-facing touchpoints

  • Develop messaging architectures for promotional campaigns

  • Pitch and develop creative ideas for branded social media series that are seasonally relevant and reflect research in human behavioural insights

  • Translate business priorities and creative briefs into compelling content

  • Act as a proactive self-motivator who can diagnose areas of opportunity to accelerate teams

  • Closely collaborate and brainstorm with design and art teams to create concepts and ideas, both big and small

  • Adapt content to be as compelling and successful as possible across a variety of media channels; think differently and influence stakeholders to try new ways of storytelling


Your Experience

  • 8+ years of experience as senior copywriter, assistant creative director or content strategist for an agency or in-house creative team

  • 2+ years of experience managing a creative team or editing copy; proven success in articulating a vision, setting clear expectations and monitoring progress to maximize team potential

  • A progressive portfolio of work demonstrating your ability to craft stories that bring content marketing to life for relevant audiences

  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once

  • Proven understanding of bringing campaign narratives to life across traditional and digital mediums; experience working for an ecommerce retailer is preferred

Who You Are

  • A curious, critical thinker and big ideas person who can be depended on for a unique perspective

  • An inspiring team player who exudes enthusiasm and a can-do attitude while pursuing goals relentlessly 

  • A mentor with a genuine desire to focus on team development and promote personal growth and a positive culture; open to giving and receiving constructive feedback  

  • Someone who thrives in a fast-paced, ever-changing environment and is eager to implement new creative processes to drive the brand forward

  • A master of brand tone and voice across all platforms

  • A natural communicator with exceptional presentation skills 

  • Fluent in digital best practices and content trends; SEO knowledge is preferred

  • Passionate about transforming an iconic Canadian brand

Thank you for your interest with HBC. We look forward to reviewing your application.


HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.