Job Details

Sr. Manager Loyalty Promotions & Data Science

CategoryThe Bay Loyalty Membership / Financial Services
Job OpenedJune 22nd, 2022
EducationBachelor's Degree
Job Number220003CX
Job TypeFull-Time

job description

Day In The Life:

The Sr. Manager, Loyalty Promotions and Data Science will lead a team that is responsible for all analytics and insights related to HBC Rewards and HBC Rewards promotions. They will be responsible for driving the planning and continuous improvement of the Loyalty promo plan, generating actionable insights using customer data and expanding our data science capabilities as we move into personalized promotions. The incumbent will also be a key contributor as reimagine and expand the HBC Rewards program.

This role will actively support our DE&I framework by identifying opportunities to increase and promote diversity in our teams, products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.

What You Will Do:

  • Lead the development, measurement and continuous improvement of the Loyalty promotional plan (both Mass and Targeted) in partnership with our merchandising team to drive top and bottom line results
  • Lead a small data science team to expand our capabilities in generating targeted promotions with a focus on full store, category and brand offerings 
  • Liaise with Loyalty marketing and operations teams to ensure the successful execution of Mass and Targeted promotions
  • Work with our Loyalty, Online and in-store data to paint the picture of our customer and how they interact with The Bay
  • Develop new customer segmentations to better understand and target our customers in both online and bricks and mortar businesses
  • Generate meaningful insights, identify new opportunities and drive strategies to solve business problems
  • Assist with the building of business cases related to Memberships, Financial Services, Partnerships and vendor contracts 
  • Lead a team of higher performing analysts and data scientists to exceed business objectives and ensure their continued personal development

What You Will Need:

  • Strong team leader and ability to build and maintain effective cross functional relationships
  • Experience managing promotional plans for both Mass and Personalized promotions
  • Experience with various programming languages / platforms (Python, SQL, R, GCP) is a requirement
  • Ability to influence and be an excellent communicator across all levels of the team and in the organization
  • Advanced business acumen and understanding of competitive landscape in order to recognize and capitalize on opportunities
  • Strong leadership and collaboration skills
  • Innovative self-starter and customer centric thinking
  • Critical thinking skills and proven ability to take requests vague in nature, and distill them into solutions with actionable insights
  • Storytelling – proven ability to take complex solutions, and simplify them into effective stories through presentation decks
  • 4+ years of work experience in an analytical role. Experience ideally in Retail, Consulting or Loyalty
  • Strong ability to manage competing priorities
  • Comfortable moving from ‘Big Picture’ strategic thinking to detailed execution seamlessly with strong attention to detail

What You Can Expect:

  • A People-first culture where One Team spirit and Diversity, Equity, and Inclusion are celebrated and promoted at every step of the way
  • An opportunity to work with highly supportive teams to help you build the career you want and leave your Stripe at The Bay
  • A competitive benefits package including unlimited paid vacation, medical, dental, vision, parental leave top up coverages, retirement savings and more
  • A ways of Working Program that enables you to work where you are most effective
  • A living Well Program that provides a variety of offerings and resources to enhance your physical, mental, and financial wellness, including corporate gym membership rates.
  • An amazing associate discount of up to 40% off top brands


About The Bay:

As Canada’s oldest startup, The Bay is a digital-first, purpose-led retailer. Our mission is to help Canadians live their best style of life.

The Bay is on a high-growth trajectory to become one of the largest digital retail businesses in Canada through and its Marketplace. If you are looking to join an iconic brand, create impactful change and be recognized for your work, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are a digital-first company and brand for a diverse world and we need a diverse team to reach our potential.  Come and join a winning team that supports collaboration and demonstrates innovation, energy, creativity and vision every day.


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NOTE: Only applications submitted online will be accepted.

The Bay welcomes all applicants for this position; however only those selected for an interview will be contacted.


Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.